Eisner's new venture - Vuguru

This seems like a very winning direction for Michael Eisner. The demand for original content intended for distribution on the web will be enormous and the ability to focus on the content development without the overhead of distribution is a great business. However, I don't see the idea of 90 second episodes as sustainable and more of a blip in the transition to content developed and delivered specifically for web. Is there a market for the ADD crowd of media consumers for serial programming? I imagine that the market will divide up between home web television and mobile device viewing. I suppose on your mobile device it might be stimulating to watch a short program, but 90 seconds?